The Competitive Comparison

Four ways to enter Asia.
Only one is built to win.

In-house

Your own hire

One person, hired direct on a USD 150K–250K salary, learning a new market alone. You get full control and full risk. Every mistake is on your P&L and every insight leaves when they do.

Advisory

The Consultant

Sells you a strategy deck and an expensive monthly retainer. Gets paid whether you succeed or not. Leaves the execution, the hard part, entirely to you.

Channel

The Reseller

Carries your product in a portfolio alongside your direct competitors. You get a slice of their attention, none of the ownership, and no real control over how you’re sold.

Best Choice

SBC Expand

Builds a dedicated local operation around your product alone. Runs your go-to-market end to end. We co-invest our own capital, and put our technology and reputation on the line. We only win when you do.

See exactly what changes when you pick SBC Expand over the alternative.

Use ‹ › arrows to choose

“A hire is paid for time. A consultant is paid for advice. A reseller is paid for shelf space. We’re paid for outcomes.”

Why Startupbootcamp

The backing of one of the world’s leading accelerators

SBC Expand is built on the foundations of Startupbootcamp, a global network that has supported over 1,600 startups since 2010, across 13 offices and four continents, with 5,000+ experts behind it. What we’ve added is a fundamentally different model for one specific, hard problem: actually winning a new market, not just preparing to.

Asia is the USD 1.16 trillion opportunity. Let’s go win it together!