GROWSMART addresses critical problem in the AgTech sector, specifically the overuse of chemical fertilizers and pesticides, which are increasingly regulated and pose risks to the human health, crops, and environement sustainability. Additionally, GROWSMART tackles nutrient-deficient crops ("hidden hunger") that fail to provide adequate nutrition, contributing to global health issues. Climate change exacerbates these challenges by threatening food security and driving up commodity prices, necessitating more efficient and sustainable agricultural practices. Finally, there is a growing demand for human health solutions that connect agriculture to well-being, such as addressing the gut-brain axis for mental health.

GROWSMART focuses on specific sub-segments within the broader biological solutions category. We develop advanced microbiome-based products that improve soil health and boost crop yields, quality, and functionality. By leveraging agricultural waste transformation and integrating biological and chemical engineering, we provide targeted solutions that reduce chemical input dependency and enhance the efficiency of existing inputs. Our products directly address line items in growers’ budgets by lowering input costs and improving yield per hectare, offering a clear economic advantage. In addition to our agricultural solutions, GROWSMART is pioneering plant-based therapeutic interventions, offering innovative strategies for improving human health. This dual focus on agriculture and human well-being positions GROWSMART at the intersection of sustainable Agri-food production and public health, making us a unique player in both markets.