Over 26.5 million clothing and accessories brands struggle with product photography—especially showing items on models, which is vital in driving purchase decisions. Traditional photoshoots require significant budgets, time, and coordination. Existing generative AI tools mostly remove backgrounds or place products against AI-generated backdrops, but none effectively show products on a person. This gap leaves brands unable to offer the on-model experience customers expect, without incurring steep photoshoot costs. We faced the same challenge—unable to shoot certain products without a budget—and realized the industry needed a solution that could truly replace or supplement standard photoshoots.

We created hippist AI precisely because no existing platform allowed brands to showcase their products on AI models in a fully customizable, on-brand way. By taking any basic photo of an item—be it clothing, jewelry, or accessories—and instantly transforming it into a high-quality, on-model visual, we offer a much-needed alternative to expensive styling photoshoots. Our mission is to empower businesses to produce professional, realistic images in minutes, at a fraction of the traditional cost.