Alfi developed the first multi-platform solution for financial education and user loyalty. Under agamified environment, it encourages the user to learn the basic concepts of finance by mixingthese with personalized news and content that is designed to appeal to the individual.The game adapts constantly to the user according to changes in their preferences and theirlevel of learning, giving them a unique and social experience. As they continue to learn, they areoffered opportunities to access financial products through the app, acting as a lead generationfor financial institutions.